McRibSeason

The McDonald's McRib only appears for a few weeks every year and it has a cult of fans that eagerly anticipates its return. To recognize their devotion we created McRibSeason, a month-long celebration of the McRib that included seasonal elements like limited edition McRib Wrapping Paper, downloadable McRib Artwork and The World’s First Pork Rock Opera. Results: PR earned media boosted sales and the McRib sold out weeks in advance.

Role: ACD / Art Director

Lurzers ARCHIVE 2/2017
Communication Arts Exhibit

To re-capture the feeling of unwrapping a McRib for the first time, we created a special edition McRib Wrapping Paper.

McRibPapers_tiles.jpg

The McRib World's First Pork Rock Opera

Inspired by real stories from consumers trying the McRib for the first time and becoming hooked. We launched the five-song, ten-minute Rock Opera as a McRib collector's item and also made it available for online streaming.