Lay’s – Powered By Potatoes

Real potatoes are the power behind Lay’s Potato Chips. Could they also power the music for Lay’s newest ad campaign starring global superstar, Anitta? Using thousands of real Lay’s potatoes, we successfully generated enough electricity to power recording equipment and create a remix of Anitta’s hit single “Envolver” that was used on a national TV campaign. It was also enough potato power to set a new Guinness World Records Title.

Role: CD / Art Director

Press
Creativity Top 5
The Drum Ad of the Day
Adweek Ad of the Day
AdAge
People
Mashed
Meio&Mensagem

Recognition
One Show: 2x Shortlist
Webbys: 1 Winner / 1 People’s Choice Winner
Communication Arts: Shortlist